BG360 Example Questions : Assess The Opportunities
1. Market Needs Hypothesis
Target Market Definition – Who is the primary customer audience? Who are the secondary customer audiences?
Target Market Needs Hypothesis – What is the hypothesis on major customer needs that can be addressed?
2. Value Proposition and Potential Service Offerings
Value Proposition & Key Differentiators – What assets exist that can be leveraged to add value to the marketplace? What is the potential for differentiation in the marketplace?
Potential Service Offerings – What are potential services that could be offered ?
3. Potential Business Models
Service Offering Monetization – How can the potential service offerings be monetized to generate revenue?
Business Model Options – What are the business model options that could be viable on a sustainable basis?
4. Operational/Organizational Considerations
High-level Functions/Roles – What are the high-level functions/roles that would be required to deliver the services?
Staffing Implications – What are the potential staffing implications?
5. Feasibility Indicators
Initial Concept Critique – What are the strengths and weaknesses compared to the concept evaluation criteria?
Feasibility Hurdles – What are the realistic hurdles or success criteria required to make the concept a reality?